We are not content creators.
We are gardeners. We are crafters.
We are artists. We are writers.
We are small business owners trying to make a difference in the world.
We want to spend our time doing what we love. But we know that in order for our business to be seen, we have to show up on social media.
And this is where we get stuck.
Either we don’t know where to start - or we get so caught up in “creating content” that we lose sight of why we are really here.
That is what happened to me.
I started my journey on Instagram over 2 years ago with the intent to inspire others to garden, craft & develop a deep connection with nature.
I started my own plant journey years ago as a way to heal from my high-demand stressful life in Corporate America.
I had spent over a decade in sales, with over 50% of my time spent on planes and the other 50% negotiating with high-powered executives at some of the world’s most powerful tech companies.
I was exhausted. Burned out. And lost.
What was my purpose in this world? To accumulate wealth and climb a corporate ladder?
No.
I knew there was more to this life. So I quit my job and went all-in starting my own business to help inspire other women in their journey to find connection.
To find their roots.
And eventually, things took off!
After spending a considerable amount of time developing my own photography and videography practice, I started to go viral on Instagram.
This was incredibly exciting as I started to gain a lot of attention for teaching herb & nature-based crafts, providing gardening tips & finding connection with other plant-obsessed people!
It was exciting! I felt like I cracked the code and saw the potential for creating a meaningful business that would financially support me!
So, I followed the “influencer” model. I reached out to brands and started to pitch my content creation services to them. I even did a few! But something happened.
“I felt intense pressure to constantly create -
and to do so for an ever-shifting algorithm.”
I hit a wall. I felt intense pressure to constantly create - and to do so following an ever-shifting algorithm. I felt like I had to turn my art into a commercial for big brands that were already saturating Instagram feeds. I felt like I was selling out.
Again, I found myself exhausted. Burned out. And lost.
Again, I questioned my purpose.
Am I here to create content that keeps folks mindlessly scrolling and consuming from big brands on social media?
No, that didn’t feel right.
I took a nice long break to remember why I started this journey. And what I loved about what I was doing.
I remembered my love for spending time in nature. For creating beautiful photography & videography that captures the magic of a ladybug on a flower, or the sun dancing on rippling water.
I remembered my love for co-creating with nature to tell a story through my camera lens. And I discovered my love for helping people tell their stories.
I want to help you tell your story, too.
Together, we can create high-quality photos and videos that showcase & elevate your unique business, your product, your craft.
Which will not only empower you to confidently tell your story to your audience, but help you spend more time doing what you love.
A peek into my offerings
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PHOTOGRAPHY
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